How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos
In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.
Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.
Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss...
How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos
In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.
Episode Highlights
The Problem with “Big Engine” Marketing
Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.
Some Amazing Numbers to...
Replay-Get-Your-Clients-from-Contact-to-Have-Consultation-with-Jan-Roos
Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything.
In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan Roos emphasizes that sales gaps occur when you don’t guide your leads to closing. He said that you need to understand how the process works so that you can adjust your actions accordingly.
If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode with Jan is for you.
Resources mentioned in this interview with Jan Roos:
- Connect with Jan Roos: LinkedIn
- The Legal Marketing Fastlane by Jan Roos
- The Law Firm Growth Podcast, hosted by Jan Roos
- Work with Jan Roos through Case Fuel
- ...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
