Unfiltered Marketing Truths for Law Firms with Conrad Saam
Are you grappling with how to effectively navigate the shifting landscape of law firm marketing?
Join Moshe Amsel and Conrad Saam, founder of Mockingbird, as they dissect the current state of marketing for law firms. Conrad offers candid insights into how different marketing channels can yield varying returns and why firms need to adapt to today's changing environment. Moshe and Conrad explore the importance of efficient operations, understanding the true cost per client acquisition, and the strategic role of a Chief Marketing Officer in leveraging marketing efforts.
Listen now to discover how to strategically align your marketing practices with business growth and profitability!
Episode Highlights
[00:00] Introduction to Conrad Saam
[05:09] How to Approach Marketing
[08:38] Marketing Math
[11:12] Measuring Marketing Success
[22:04] Sales Efficiency
[29:32] The CMO Role
[37:10] How to Connect with Conrad Saam
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Conrad Saam: Website
About Conrad Saam
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees.
A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a $700 annual subscription to a plaque.
Connect with Conrad Saam on his Website.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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