How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos
In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.
Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.
Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.
Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!
Episode Highlights
[00:00] Introduction to Jan Roos
[06:31] Who This Episode is For
[12:35] How to Find the Knowledge Gaps
[15:55] Using Educational Events to Generate Leads
[21:03] How to Increase Your Conversion Rate
[23:47] Determining the Right Marketing Hook
[34:00] Priming Leads for a Consultation Call
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 242 - Get Your Clients from Contact to Consultation with Jan Roos
Connect with Jan Roos: LinkedIn
About Jan Roos
Jan is an award-winning entrepreneur, author and speaker. Within a year of starting as a freelance media buyer he was working with some of the largest personal injury law firms in the country.
Since then, his company CaseFuel has worked with hundreds of law firms across all the major practice areas and managed over $10 million in ad spend across all of the major ad networks. The practice has expanded to include conversion rate optimization, intake and leadership training to help law firms get the highest return on their investment and scale their firms with confidence.
Connect with Jan Roos on his LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
