Evolving Your Law Firmā€™s Marketing Approach with Bobby Steinbach
Ever wondered if your marketing strategy is leaving money on the table?
Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn’t stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!
Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!
Episode Highlights
[00:00] Introduction to Bobby Steinbach
[07:03] How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget?
[11:21] Where Should Solo Lawyers Start Spending in Marketing?
[27:02] Climbing the Marketing Ladder
[36:36] Some Small Law...
Maximizing Marketing Profitability through Strategic Attorney Referrals with Arya Firoozmand
Do you want to make the most out of your marketing spend?
Join Moshe Amsel and Arya Firoozmand, an attorney and founder of Overture, as Arya delves into the transformative potential of a platform that revolutionizes attorney-to-attorney referrals. This platform allows you to easily hand off leads that are not the right fit for you, while still collecting revenue from that lead! Arya also explains the ethical fee-splitting model of Overture, streamlining the referral process, and offering an added revenue stream for attorneys.
Listen now to discover Overture’s innovative game-changing approach to referrals!
Episode Highlights
[00:00] Introduction to Arya Firoozmand
[07:08] The Financial Model of Attorney Referrals
[18:24] How Overture Handles Client Payments and Collections
[28:11] Arya’s Parting Piece of Advice
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube...
Branding, Marketing, and PR: Terry Isnerā€™s Humanistic Approach for Law Firms
Are you ready to unlock the secrets of effective law firm branding and marketing?
Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.
Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!
Episode Highlights
[00:00] Introduction to...
Transforming Your Law Firm's Referral Strategy with Stacey Brown Randall
Do you want to unlock the power of referrals for your law firm without awkwardly asking for them?
In this episode, Moshe Amsel sits down with referral marketing expert, Stacey Brown Randall, to dive deep into her proven strategies for generating a steady stream of high-quality referrals. Stacey shares her insights on identifying referral sources, cultivating relationships, and implementing a 90-day plan to boost your referral business.
Tune in now to learn how to tap into the psychology of referrals and transform the way you grow your law firm!
Episode Highlights
[00:00] Introduction to Stacey Brown Randall
[05:05] The Fundamental Truths about Referrals
[09:57] Planting Referral Seeds
[17:29] How to Get Started with Referrals
[20:39] 3 Foundational Referral Strategies
[27:52] Creating a Scalable Referral Strategy
[38:41] How Long it Takes to Cultivate Predictable Referrals
Unlocking the Power of Referrals: Strategies for Exponential Business Growth
Discover how to cultivate...
Build a 90 Day Multi-Channel Content Strategy in 45 Minutes with Mark Homer
In this Law Firm Growth Summit 2021 session replay, Mark Homer, Founder of GNGF, gives us an easy strategy to have content across all channels your potential clients may be using.
You know that a content strategy is important. However, your potential clients are spending more time online. These potential clients are fractured across many online channels as they spend more time on social media, watching online videos, reading email, and turning to Google more and more to answer any questions they have. Therefore your content strategy needs to be multi-channel. Instead of creating more work for you, we can repurpose content to hit these multiple channels. When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.
Resources
Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!
Take the Law Firm Growth Assessment and find...
How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos
In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.
Episode Highlights
The Problem with “Big Engine” Marketing
Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.
Some Amazing Numbers to...
Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin
If you're feeling frustrated by spending money on marketing campaigns and not seeing a substantial return on investment, then you are not alone! Many small law firm owners struggle with this, feeling like they're throwing money at the wall and hoping something sticks. It's time to stop the cycle of disappointment and start seeing real results from your marketing efforts.
In this episode of Profit with Law, Travis Hoechlin, CEO of Rise Up Media, joins Moshe Amsel to share easy marketing strategies that can make a big difference for small law firm owners. Travis draws from over a decade of experience in helping law firms grow and customize their marketing strategies to boost client generation and higher revenue. Moshe and Travis emphasize the significance of investing in marketing, hiring more attorneys for increased revenue, and converting referrals into clients. Travis also highlights the value of leveraging technology, such as text messaging, to improve client communication. They...
Marketing Secrets to Quadruple Your Law Firm Cases with Bo Royal
If you're feeling frustrated with your current marketing efforts, spending money on various tactics without seeing a significant increase in client acquisition or revenue, then you are not alone! It's time to switch things up and explore fresh strategies that can truly elevate your law firm's growth. Let's dive into some game-changing marketing approaches that could transform your business for the better.
In this podcast episode, Moshe Amsel and Bo Royal discuss the simple marketing secrets that will propel the growth of your law firm. From navigating the marketing budget, Google Ads, getting reviews, and conversion rate optimization, Bo covers it all.
Join us for an interview you don’t want to miss!
Episode Highlights
00:00 Introduction to Bo Royal
Bo shares his accidental journey into legal marketing and his motivation to bring digital marketing expertise to the legal space, highlighting his unique experience as a CMO of a large law firm.
06:00 Navigating the...
Is Google Advertising Worth It for Law Firms? with Sasha Berson
Do you want to skyrocket your law firm's revenue through Google advertising?
In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.
In this episode,...
Unlock LinkedIn's Untapped Business Growth Potential with Donna Serdula
In this episode of the Profit with Law podcast, Donna Serdula, the founder of Vision Board Media and LinkedIn-Makeover.com, joins Moshe Amsel to share her journey from viewing LinkedIn as a mere resume repository to realizing its potential as a powerful business tool. She emphasizes the importance of optimizing LinkedIn profiles to attract the right audience and increase visibility. Donna highlights the significance of consistent, valuable content creation and the impact of personal branding on professional visibility.
The conversation provides actionable advice on leveraging LinkedIn for business growth, making it a must-listen for small law firm owners and professionals looking to enhance their visibility and personal branding!
In this episode, you will be able to:
- Optimize your LinkedIn profile for maximum professional visibility and impact.
- Build a powerful network on LinkedIn to enhance your professional opportunities.
- Elevate your personal brand and...
Stay connected with news and updates!
Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
