Evolving Your Law Firm’s Marketing Approach with Bobby Steinbach
Ever wondered if your marketing strategy is leaving money on the table?
Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn’t stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!
Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!
Episode Highlights
[00:00] Introduction to Bobby Steinbach
[07:03] How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget?
[11:21] Where Should Solo Lawyers Start Spending in Marketing?
[27:02] Climbing the Marketing Ladder
[36:36] Some Small Law Firms Tend to Make This Mistake
[39:26] How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions?
[47:13] Bobby’s Parting Piece of Advice
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
What’s Your Law Firm’s Capital S Story? with Paul Furiga
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan
Connect with Bobby Steinbach: Website | Mean Pug LinkedIn | LinkedIn | Instagram
About Bobby Steinbach
Bobby is a founding partner at MeanPug Digital where he leads development and marketing efforts. Bobby is maniacal about two core tenets of the MeanPug philosophy: Integration across the full operational stack is crucial to marketing success and there's no room for a "that isn't our job" mentality in a successful marketing team. With 10+ years leading teams at startups and large law firms alike, he has a track record of successfully taking products and brands to market through the combination of intelligently blended software x marketing.
Connect with Bobby Steinbach on his Website. You can also follow him on Mean Pug LinkedIn, LinkedIn and Instagram.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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