Branding, Marketing, and PR: Terry Isnerā€™s Humanistic Approach for Law Firms
Are you ready to unlock the secrets of effective law firm branding and marketing?
Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.
Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!
Episode Highlights
[00:00] Introduction to Terry Isner
[06:39] The Misconception of PR Today
[12:11] Identifying Where to Start
[16:46] Outsourcing PR vs. Doing it Internally
[22:51] PR in Attracting Talent
[27:43] Is Traditional PR dead?
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Ep 338 - What’s Your Law Firm’s Capital S Story with Paul Furiga
Connect with Terry Isner: Instagram | X (Twitter) | TikTok
About Terry Isner
Terry is a marketing philosopher, brand consultant, and leadership director for the professional services industry, Terry M. Isner is known as “the empathy man” because of his humanistic approach to business strategy. Whereas many business professionals overlook compassion as part of the branding equation, Terry believes humanism is essential to a business’s success in today’s socially conscious environment. As Terry says, “If humanity gets left out of the board room, nobody wins.”
In the world of professional services marketing, Terry fulfills a niche as a business strategist with an extensive background as an award-winning creative director and artist. This unique mix of creative and analytical thinking makes him more likely to set trends than follow them. In fact, Terry often draws inspiration from other industries to formulate new approaches to professional services marketing, PR, and branding. He also stays current on the latest trends in technology to devise ways to leverage innovation to advance brands.
Connect with Terry Isner on his Instagram . You can also follow him on X (Twitter) and TikTok.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
