Branding, Marketing, and PR: Terry Isnerā€™s Humanistic Approach for Law Firms
Are you ready to unlock the secrets of effective law firm branding and marketing?
Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.
Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!
Episode Highlights
[00:00] Introduction to...
From Forgettable to Unforgettable: How to Create Effective Brand Names with Alexandra Watkins
Do you want to create brand names that leave a lasting impression and captivate your audience?
You've been told that choosing a generic or dull brand name is the way to go because it's safe and won't offend anyone. But here's the truth: that approach is ineffective and can leave your business drowning in a sea of forgettable names. By playing it safe, you're missing out on the opportunity to create a brand name that truly resonates with your target audience and sets you apart from the competition. If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact and resonate with your target market.
In this episode, you will be able to:
- Discover the importance of choosing a standout brand...
How Agile Marketing Can Revolutionize the Legal Industry with Tanner Jones
As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.
Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.
Agile Marketing: The Future of Legal Marketing
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
