Boost Your Law Firm's Visibility with Podcasting and Content Repurposing with Jason Cercone
Welcome to another insightful episode of the Profit with Law Podcast! In this episode, Moshe Amsel engages in a fascinating conversation with Jason Cercone, the founder and CEO of Bombtrack Media. Jason recounts his unique journey into podcasting, which began out of spite following a social media incident.
This episode explores the immense potential of podcasting as a marketing tool for law firms and other businesses. Moshe and Jason delve into the strategic advantages of podcasting, from building authority to leveraging content across various platforms. They also discuss the pragmatic aspects of podcast production, including the benefits of batch recording, the importance of specialized support, and the efficiency gains from adopting a season-based approach.
Join Moshe and Jason as they uncover the keys to successful and sustainable podcasting and explain why investing in quality content creation can make a significant difference in any marketing strategy. Tune in now for an...
Embracing Growth Mindset: Eduardo BriceƱo on Building a High-Performance Law Practice
Welcome to the Profit with Law Podcast! Joining us today is Eduardo Briceño, a renowned keynote speaker, facilitator, and author who has dedicated his career to fostering cultures of learning and high performance.
In this episode, Eduardo sheds light on the power of the growth mindset, the distinction between performing and improving, and how these concepts apply to the legal profession. Moshe and Eduardo offer valuable advice on transitioning from a solo attorney to building a thriving firm, taking calculated risks, and implementing effective marketing strategies.They also delve into the necessity of creating safety nets, setting the stage for continuous learning, and fostering an environment where both leaders and teams can grow.
Tune in to explore these transformative ideas and much more!
Episode Highlights
[00:00] Introduction to Eduardo Briceno
[02:13] The Importance of Optimism
[08:12] How to Escape the Solo Mindset
[18:13] Is Being Risk-Averse Keeping You Stuck?...
How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos
In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.
Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.
Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss...
Everything You Need to Know about Retirement Planning
Welcome to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel is joined by retirement plan expert, Courtenay Shipley, to delve into the intricacies of retirement planning as a business owner. This conversation explores everything from maximizing contributions to 401K plans and passing non-discrimination testing, to the complex world of profit sharing and cash balance pension plans.
Courtenay shares her compelling backstory, explaining how a bad experience with her employer led her to establish her own firm. Together with Moshe, they discuss the competitive landscape of retirement planning, the strategic use of employer contributions, and the crucial role of tax considerations in retirement planning. Small business owners will gain valuable insights on structuring compensation packages to attract and retain top talent, with actionable tips on profit sharing and deferred compensation plans.
Tune in now for actionable insights that could...
Everything Your Kids Wish You Knew About Owning a Business
Welcome to another episode of the Profit with Law Podcast! In this episode Moshe Amsel sits down with Adam Williams, the founder of Rust Belt Business Law and Pennywise Tax Strategies. Adam shares invaluable insights on embracing an entrepreneurial mindset, the importance of resilience, and the transformative power of taking risks. From his diverse business ventures, including a bestselling book and launching a board game, Adam's journey is rich with lessons for current and aspiring law firm owners. Moshe and Adam also delve into personal stories of overcoming adversity and the crucial role of mindset in achieving success and freedom. Whether you’re a seasoned business owner or just starting out, this conversation is packed with inspiration and practical wisdom to fuel your entrepreneurial journey.
Tune in now to this insightful episode!
Episode Highlights
[00:00] Introduction to Adam Williams
[07:01] Adam's Journey
[12:45] Overcoming Entrepreneurial Challenges
...
Beyond Billable Hours: Leveraging Executive Assistants for Law Firm Growth with Gina Cotner
Welcome back to the Profit with Law Podcast! In today's episode, we delve into the transformative power of support staff and effective delegation with our special guest, Gina Cotner, founder, and CEO of Athena Executive Services. Gina shares her journey from an executive assistant to a successful entrepreneur whose company pairs busy professionals with top-tier virtual executive assistants.
Join Moshe Amsel and Gina as they uncover the secrets to maximizing productivity, minimizing non-billable work, and enhancing business growth by leveraging executive support staff. You'll learn the crucial differences between hiring local executive assistants versus overseas virtual assistants, the importance of communication and quality control, and how to effectively delegate tasks to empower your team and boost your firm's performance.
Tune in for invaluable insights that will help you take your law practice to the next level!
Episode Highlights
[00:00] Introduction to Gina...
How Law Firms Can Effectively Use SEO with Doug Bradley
Doug Bradley, the president and founder of Everest Legal Marketing, joins Moshe Amsel to break down the intricacies of optimizing your marketing budget for immediate returns and long-term growth.
In today's episode, you'll learn why focusing on SEO and Local Services Ads (LSAs) can be a game-changer for your law firm's online presence. Doug brings his expertise to the table, warning that while SEO is a powerful tool, it requires patience and strategic investment, especially in competitive practice areas. He also provides essential advice on when and how to hire an SEO expert, including the importance of evaluating client testimonials, agency track records, and setting clear KPIs.
Moshe and Doug highlight the critical role of content creation, advising on how to manage it effectively based on your involvement preference—whether you want to take complete control or delegate entirely. They also stress the necessity of hiring knowledgeable legal writers who understand SEO...
Maximizing Law Firm Efficiency: Adopting Technology for Profitable Practices with Karen McDonald
In this episode, Moshe Amsel dives deep into the crucial role of technology in law firms with special guest Karen McDonald, founder of Wise Owl Legal Software and Cascade Accounting. Moshe and Karen explore the challenges and benefits of transitioning to paperless processes, the importance of investing in technology for law firm growth, and the significance of understanding return on investment (ROI) when implementing new systems. Listen in as they discuss strategies for leveraging technology to enhance efficiency, automate tasks, and ultimately drive profitability in your legal practice.
Episode Highlights
[00:00] Introduction to Karen McDonald
[09:52] The Importance of Investing in Business Growth
[12:10] Breaking Free from Ineffective Manual Processes
[15:31] The Benefits of Implementing New Technology
[19:01] Embracing Paperless Operations: The Future of Law Firms
[25:27] Embrace Outsourcing for Efficient Technology Adoption
[34:30] Streamlining Billing Processes for Law...
Client Attraction: 5 Steps to a Steady Stream of Clients with Sharon Christie
In this Law Firm Growth Summit 2022 session replay, Sharon Christie shares 5 simple steps for getting a consistent flow of new clients.
Great clients are the lifeblood of all law firms, but many lawyers are not prepared for client development. Lawyers know that they must generate new business for their firms, but their current approach doesn’t deliver a steady stream of clients (and that leaves them struggling in their practice). This program teaches lawyers how to attract a steady stream of great clients using both online and off-line techniques. When used consistently, Sharon’s 5 Step Client Attraction System will generate a steady stream of 5 star clients (which results in steady cash flow too).
Resources
Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the...
Build a 90 Day Multi-Channel Content Strategy in 45 Minutes with Mark Homer
In this Law Firm Growth Summit 2021 session replay, Mark Homer, Founder of GNGF, gives us an easy strategy to have content across all channels your potential clients may be using.
You know that a content strategy is important. However, your potential clients are spending more time online. These potential clients are fractured across many online channels as they spend more time on social media, watching online videos, reading email, and turning to Google more and more to answer any questions they have. Therefore your content strategy needs to be multi-channel. Instead of creating more work for you, we can repurpose content to hit these multiple channels. When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.
Resources
Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!
Take the Law Firm Growth Assessment and find...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
