How Law Firms Can Effectively Use SEO with Doug Bradley
Doug Bradley, the president and founder of Everest Legal Marketing, joins Moshe Amsel to break down the intricacies of optimizing your marketing budget for immediate returns and long-term growth.
In today's episode, you'll learn why focusing on SEO and Local Services Ads (LSAs) can be a game-changer for your law firm's online presence. Doug brings his expertise to the table, warning that while SEO is a powerful tool, it requires patience and strategic investment, especially in competitive practice areas. He also provides essential advice on when and how to hire an SEO expert, including the importance of evaluating client testimonials, agency track records, and setting clear KPIs.
Moshe and Doug highlight the critical role of content creation, advising on how to manage it effectively based on your involvement preference—whether you want to take complete control or delegate entirely. They also stress the necessity of hiring knowledgeable legal writers who understand SEO...
How to Create a Marketing Plan that Actually Works for YOUR Law Firm with Carrie Flynn
The Power of Fractional CMOs and Relationship Marketing in Law Firms
As a law firm owner, you may be wondering about the role of a Chief Marketing Officer (CMO) in your firm and how relationship marketing can benefit your business. That’s why I had Carrie Flynn, founder of Virtual Simplicity and a fractional CMO, join us for this episode. Our conversation was filled with valuable insights about the role of a CMO in a law firm, the concept of a fractional CMO, and the importance of relationship marketing.
The Journey of Carrie Flynn: From Public School Teacher to Fractional CMO
Carrie Flynn, a native Floridian and former public school teacher, transitioned into marketing about eight years ago. She became certified in various marketing roles and eventually became a fractional CMO, working closely with a select number of law firms. Her decision to specialize in wills, trusts, estates, and probate stems from personal experience, as her husband's father passed away without any legal...
How to Solve Your Firmā€™s Problems with Tech Solutions with Bim Dave
Technology has made many things in the world much easier. Today, almost everyone everywhere uses technology to access information, make processes smoother, and solve problems. Over the years, various industries have adopted tech solutions for data analysis, customer management, and much more. The legal industry has taken its time, but it’s catching up with the early adopters. With the right tools, life can be easier and lawyers can improve the way they run their firms.
Bim Dave has worked in legal technology for over 20 years. In this episode, Bim joins us to talk about how you can benefit from technology in the best way possible. He shares how he and his company, Helm360, provide creative technology solutions that firms can implement to solve unique problems. Bim shows law firms that there is no need to fear technology. Instead, it is something to be embraced and used to improve lives.
If you have a problem you’re struggling with, what you might need is a technology...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
