Beyond Billable Hours: Leveraging Executive Assistants for Law Firm Growth with Gina Cotner
Welcome back to the Profit with Law Podcast! In today's episode, we delve into the transformative power of support staff and effective delegation with our special guest, Gina Cotner, founder, and CEO of Athena Executive Services. Gina shares her journey from an executive assistant to a successful entrepreneur whose company pairs busy professionals with top-tier virtual executive assistants.
Join Moshe Amsel and Gina as they uncover the secrets to maximizing productivity, minimizing non-billable work, and enhancing business growth by leveraging executive support staff. You'll learn the crucial differences between hiring local executive assistants versus overseas virtual assistants, the importance of communication and quality control, and how to effectively delegate tasks to empower your team and boost your firm's performance.
Tune in for invaluable insights that will help you take your law practice to the next level!
Episode Highlights
[00:00] Introduction to Gina...
Staffing as a Cultural Foundation in a Law Firm with Andrew Wilcox
Choosing the right people for the job is a difficult — yet necessary — task, most especially in a law firm. Human capital is one of the most important growth factors for a business. Oftentimes, employees are hired for their education and training but rarely do companies get to assess an individual’s personality, which can say a lot about how they communicate with colleagues and potential clients. We cannot just hire attorneys for their skills; we need employees that are good for our firm’s culture.
In this episode, Andrew Wilcox joins us to talk about his experience in growing a legal search and consulting firm. He discusses the importance of quality staffing, along with the challenges law firms face when it comes to employee retention. He also highlights the need for a skilled leader to keep teams intact.
If you want to know more about selecting the right people for your firm, then this episode is for you.
Here are three reasons why you should listen...
Why Investing in Your Staff is the Secret to Success with Chelsie Lamie
When growing a business, it’s crucial to know where to invest. While most companies allocate their resources to marketing, technology, and social media, there is one critical component that some firms neglect to invest in — their employees. What these companies fail to realize is that investing in their employees contributes significantly to the organization's success. If business owners fail to value their employees, their company may not progress.
In this episode, Chelsie Lamie joins us to share her humble beginnings and explains why she moved from America to Mexico. She also discusses the importance of investing in people and imparts the best practices she employs to keep her staff motivated. Finally, she explains why leadership is not similar to micromanagement and why empowering people you work with is key to a successful law firm.
If you’re an entrepreneur looking for ways to motivate your employees, this episode is for you!
3 reasons why...
Accelerate Your Firm's Growth By Getting Out of The Way
There can be many reasons why a law firm owner will struggle financially and work 60-80 hours per week. The biggest one by far is because the average law firm owner is doing too many things to the extent of becoming counter-productive.
Operating a law firm is not a one-man show. You could be the most talented and effective leader, but that doesn’t matter when you can’t leverage your billable hours. Hiring people is an ideal option if you’re striving to increase your revenue or expand your law firm. How can you tell if it’s the right time to hire employees and determine which positions to fill?
In this episode, Moshe lays out why the progress of your law firm remains static. Then, as aspiring law firm owners, you’ll learn the essence of effective task delegation to free your time from non-billable work. Start paving your law firm’s path to success by hiring the right people at the right time.
If you want to know more about hiring...
Reducing Your Workload with Fractional Executive Assistants with Valerie Trapunsky
Whenever we pursue our entrepreneurial dreams, there’s always that administrative task that gets in the way of our management. Instead of focusing on building your business for growth opportunities, you spend a significant amount of time with micro-specialized workload. By hiring fractional executive assistants to assist you with workloads, you can drive your business forward and navigate through the redundant workload that dim your entrepreneurial passion.
In this episode, Valerie Trapunsky, the CEO and founder of ChatterBoss, shares the importance of hiring assistants to reduce executive workload.
She talks about why successful people need to hire fractional executive assistants for their businesses to thrive. Finally, she explains the responsibilities that hired fractional executive assistants may offer to ease your business processes.
If you’re interested in learning the advantages of hiring an assistant to ease your workload, this episode...
How to Hire the Right People and Motivate Your Team for Success with Julie Bartkus
Despite the significant growth of the industry, many lawyers couldn’t hire the best employees for their teams. Finding the right employees to match your law firm's vision can be a lengthy and frustrating process. How and who you hire are instrumental to the future of your company. To set your law firm for success, you need to hire the right employees with the potential to elevate and turn your company’s vision into reality.
In this episode, our guest Julie Bartkus shares the importance of emotional connection in hiring employees to get the best talent for your law firm. She discusses techniques for creating advertisements that will attract the people you need for your company. We also discuss how you can retain and motivate your employees to meet and surpass expectations and cultivate a positive workplace.
If you want to know how to hire the right additions to your team and motivate them to pursue success, this episode is for you.
Here are three...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
