Put Your Money Where Your Ads Are with Joshua Lauer
Are you spending thousands on marketing but still unsure what’s actually working for your law firm?
Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.
Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!
Episode Highlights
[00:00] Introduction to Joshua Lauer and Lauer Creations
[03:18] Joshua’s Backstory: From Music to Marketing Analytics
[07:35] The Legal Industry’s Marketing Tracking Challenges
[10:05] Marketing Tracking 101 for Law Firm Owners
[12:53] Demystifying Pixels, UTMs, and Tracking Methods
[17:02] Tracking Digital-to-Offline Conversions in Law Firms
[18:43] Integrating Marketing Data with Legal CRMs
[21:02] Measuring Offline Marketing (Billboards, Radio, Events)
[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms
[32:36] Parting Advice and How to Connect with Joshua Lauer
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
LeadPages
Kajabi
Google Analytics
Clio Grow
Lawmatics
Lead Docket
Connect with Joshua Lauer: LinkedIn
About Joshua Lauer
Joshua is the founder of Lauer Creations Inc. and has helped over 100 businesses transform their chaotic marketing data into laser-focused strategies that drive real results.
Whether it’s fixing GA4 tracking nightmares, building powerful data warehouses, or making digital dashboards sing with insights — Josh makes complex data feel refreshingly simple.
Based in Minneapolis and fueled by his passion for strategy and soundwaves (yes, he’s a music guy too), Joshua blends analytics, storytelling, and innovation to help marketing teams thrive.
Connect with Joshua Lauer on his LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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