Your lead response time is the deciding factor between closing the deal or finishing last.
Whether you’re learning about speed-to-lead for the first time, or you’re a seasoned marketing pro, this webinar will give you actionable steps to improve, and ways to measure the ROI of your initiatives.
In this one-hour educational webinar, Smith.ai’s Jacques Muszkat joins host Moshe Amsel from the Profit With Law Podcast and the Law Firm Growth Summit. They'll discuss strategies for quickly and effectively reaching out to potential customers and the key metrics needed to track speed-to-lead success.
We’ll specifically address:
1) What speed-to-lead is and why it’s important
2) Best practices for lead scoring and prioritization
3) The role of marketing and sales alignment
4) Using a CRM to streamline follow-up
5) Best practices for team training and coaching
Smith.ai was founded with a mission to help business owners succeed. Justin's mother owned a graphic design studio, and he saw first-hand that the overhead of running the business — not the work itself — dominated the daily schedule. Aaron, cofounder of RedBeacon and later CTO of Home Depot, spent time with thousands of professionals across industries, hearing the same story: it's hard to be excellent at what you do if you don't always have time to do it.
And we're uniquely qualified. Our team brings together leadership from companies that know small & medium business — Google, Intuit, and Home Depot. We build and develop our technology in-house, based on feedback and requests from customers. This means when you need something, we can do it — unlike other services without their own engineering teams. We've logged tens of thousands of hours working directly with law firms, IT consultancies, and more, getting to know what moves the needle on their business, and how we can help.
Presenter:
Jacques Muszkat
Jacques Muszkat, is a seasoned professional with over a decade of experience in Business Development and Sales roles. He began his career in New York in funds services with focus on fund accounting and investor reporting. Throughout his time in this field, Jacques worked closely with lawyers to define fund structures and strategy. He then transitioned to an investment data management platform for private markets. He is now working at Smith.ai as Senior Manager of Business Development and is responsible for running strategic partnerships. In his spare time Jacques enjoys playing tennis, attempting to improve his skiing skills and painting.
Host:
Moshe Amsel
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
