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WEBINAR DATE & TIME:
Thursday, April 25 at 12:00pm EDT
If you want to reach more prospects, engage with more qualified leads, and waste less time endlessly reaching prospects — you must consider the value of outsourcing and automation.
In this discussion, we’ll teach you what sales messages, lead sources, and marketing campaigns perform best in the legal space. We’ll also address the top 3 sales mistakes business owners make, leading to wasted time and dollars.
Find out how hidden features in your phone system, messaging apps, and calendar software can help maximize sales outcomes.
Plus, learn low-risk ways outsourcing and automation around meetings, lead intake, and ongoing client communication produce the performance metrics that allow your law firm to be successful.
CLICK HERE TO REGISTER!SPEAKERS:
PRESENTER:
Jessica Paxton
Jessica Paxton is the Product Marketing Manager at Smith.ai, which provides 24/7 communication & intake services for businesses by phone, website chat, text, and Facebook Messenger. As Product Marketing Manager, she is responsible for understanding customer requirements and needs, driving go-to-market strategies for new products and enhancements, and ongoing communications with customers and partners. She has 10 years of marketing experience and skills rooted in telecommunications, business operations, and product marketing.
HOST:
Moshe Amsel
Smith.ai was founded with a mission: Help business owners succeed
Their team brings together leadership from companies that know small & medium businesses — Google, Intuit, Upwork, Home Depot, and many others.
They build and develop their technology in-house, based on feedback and requests from customers. This means that, when you need something, they can do it — unlike other services without their own engineering teams. They've logged tens of thousands of hours working directly with law firms, IT consultancies, marketing agencies, and more, getting to know what moves the needle on their businesses and how they can help.
Presented to you by:
FREE WEBINAR:
How Agencies Take Advantage of Law Firms
Conrad will be diving into the often overlooked practices of agencies and their impact on law firms.
Throughout the session, he'll uncover critical issues facing law firms, like the dangers of getting locked into technologies without data ownership or control.
Together, we'll explore how to define and identify viable leads, emphasizing the importance of integrating multiple systems into a cohesive process. We'll also discuss the implications of forwarding leads to law firms and the ethical considerations surrounding reselling leads as assets.
He'll provide insights into the pitfalls of bidding on law firms' brands in pay-per-click campaigns and help you understand the economic implications of branded versus non-branded queries.
Additionally, he'll address the alarming practice of sharing data with competitors through digital marketing agencies.
CLICK HERE TO REGISTER!SPEAKERS:
PRESENTER:
Conrad Saam
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for \$4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a \$700 annual subscription to a plaque.
HOST:
Moshe Amsel
Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else.
Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any size, any practice area, any location.
Presented to you by:
