The Secrets to Podcasting Success for Lawyers with Traci DeForge
Welcome back to the Profit with Law Podcast! In today's episode, we're diving deep into the powerful world of podcasting with industry expert Traci DeForge, founder and CEO of Produce Your Podcast. Traci brings a wealth of knowledge from her extensive background in broadcast media and podcast consulting. Together, we'll explore the art of creating engaging and informative "edutainment" podcasts that resonate with listeners and elevate your law firm's branding strategy.
We'll talk about how to craft content that not only educates but entertains—whether it's by incorporating celebrity stories or true crime analysis, or building community-focused shows that establish local celebrity status for lawyers. Traci shares invaluable tips on how to repurpose podcast content across multiple platforms, ensuring your efforts reach a wider audience and provide maximum SEO benefits.
We'll also cover practical advice on budgeting for podcast production, creating segments that showcase business owners' expertise, and overcoming the overwhelm of starting a podcast. From monetizing your show through ads and sponsorships to leveraging short-form content for greater engagement, this episode is packed with insights that will help law firm owners make the most of this dynamic marketing platform.
So, if you're ready to amplify your brand and forge deeper connections with your audience, tune in now!
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 112 - Becoming a Community Involved Law Firm with Morris Lilienthal: https://www.profitwithlaw.com/112
Connect with Traci DeForge: Website | LinkedIn | Instagram | Facebook | YouTube
About Traci DeForge
Traci is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she co-founded the Podcast Professionals Association. Traci also co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council.
Connect with Traci DeForge on her Website. You can also follow her on Facebook, Instagram, LinkedIn and YouTube.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
