How to Keep Giving Value to Create Opportunities with Lorie Brown
How well known are you by the people in your area of expertise? We're not talking about your industry circle but your potential clients. If you're not working on visibility, then you should start now. Giving value through content and information marketing is long-term marketing that will take time and effort, but building your visibility opens up massive opportunities.
In this episode, legal nurse consulting expert Lorie Brown talks about how you can deliver value to be an authority.
There is no one correct approach; you need to find what works best for you. Lorie also shares that the legal industry is quickly changing, and we need to reevaluate our business models.
If you want to know more about creating and nurturing opportunities for your business, then this episode is for you!
Here are three reasons why you should listen to this episode:
- Understand how to create consistent information marketing and why it matters.
- Discover the ways you can accomplish the same goal using different methods.
- Learn how to question your business model.
Resources
- Episode 214: Effectuating Real Change through Courses with Joey Vitale
- Episode 215: Positioning Yourself as an Authority with Mike Saunders
- Connect with Lorie: LinkedIn I Call 317-465-1065
- Law and Order for Nurses by Lorie Brown
- Empowered Nurses: Website | YouTube
- Brown & Associates, Legal Nurse Consulting, LLC
- Get Lorie’s resource on 101 Ways to Become a Nurse Business Owner
- Work with Lorie through Your Nurse Attorney. Just mention Profit with Law, and get a 20% discount off on your first case!
- LawFundr
- Get Staffed Up
- Legal Zoom
- Rally Legal
- Influential Entrepreneurs with Mike Saunders, MBA
- Unblinded
- Clio Legal Trends Report 2021
Episode Highlights with a Legal Nurse
How Lorie Merged Two Careers as a Legal Nurse
- As a nurse, Lorie was frustrated that central supply would not deliver life-saving equipment to them.
- This led her to take a master’s in nursing administration and specialize in clinical nursing.
- Lorie shared that she didn’t have plans to go to law school. It was only a way for her to avoid the pain of divorce.
- Eventually, she built a legal nursing consulting business for malpractice matters and license protection.
Lorie: “When a patient comes to you, they don't have a sign on their head saying appendicitis or whatever [illness]. You have to assess, plan, intervene and evaluate, and the same is true in law.”
Success Takes Time and Work
- Overnight success only happens when you put in years of hard work.
- We live in a world where we expect things to happen fast, but business takes work and time.
- Lorie shares that becoming an authority in your area of expertise can shorten the time to attain success rapidly.
Moshe: “We tend to forget that there are actually things you need to do to put in place and allow them to get to work in order to start to see results from them.”
Find Your Own Path
- Information marketing is all about providing valuable content and information to others.
- You can do this in many ways; there is no one path.
- Lorie shares how her extensive career experience as a legal nurse led her to write books and create content for YouTube.
- Becoming a known expert in a field takes a lot of time. Keep working on delivering content.
- Lorie shares how she empowers nurses through her content. Her content helps potential clients remember her when they need help with license protection.
Lorie: “I look at it as a marketing pie. There are a million different ways you can market. And it's picking one, getting good at it, going to the next one, get good at it, go to the next one.”
Ways to Create Information Products
- Lorie shares that writing a book doesn't need to be difficult.
- She writes topics on index cards and arranges them in an order that makes sense. These become her chapters.
- Lorie also dictates what she wants to write and has it transcribed.
- You can also consider writing a book or content using whatever you already have.
The Value of Consistent Information Marketing
- You need to get people to know about you before they need you.
- Finding and keeping people’s attention requires knowing their pain points and providing solutions.
- Eventually, clients will keep coming back to you.
- There are many ways to get your name out there. You can involve yourself in speaking engagements, podcasts, blog features, and more.
Lorie: “We talk about things to empower you as a nurse and how to protect your license as well. They may not need the license protection now, but when I talk about the empowerment piece, they get value. And then if they need help with their license, they remember me.”
How Legal Nurse Consulting Works
- In legal nurse consulting, Lorie shares how she charges a flat fee and prepaid upfront to protect her business.
- We need to learn from each other rather than from our own mistakes.
- As a legal nurse consulting expert, Lorie can vet whether a case is malpractice or complications.
- Lorie also teaches people how to be knowledgeable in legal nurse consulting.
Lorie: “I have no problem with competition. I love it. If somebody says, ‘Well, here's a pie, there are only eight slices.’ I’m like, ‘Just make more pie.’”
Question How Your Business Works
- You can do a lot of business remotely. Is there really a need for a physical office?
- The office is a significant expense that may not have an equal return on investments.
- Question your business model, and you'll find that you're spending on some unnecessary things.
- Assess whether you can replace staff to handle lower-level work.
Lorie: “This is the wave of the future. Attorneys who are set up and can work anywhere are going to be better off than those that can't. There's so much technology out there, you don't need a brick-and-mortar building anymore.”
Final Thoughts
- Learn to schedule your time and your priorities. Don't wait — get the help you need.
- If you’re experiencing clients you can’t work with, learn to let them go.
- You are ultimately providing a service, but you can’t serve everyone.
- Lorie has a team of experts in legal nurse consulting available to those who need it.
- She is also open to helping people who have a professional licensing defense case.
Lorie: “I'm positively expecting great results, no matter what I see in front of me, the universe is rearranging itself for my best interest right now.”
“Even if it's a bad situation, like I said that losing my job at that law firm was the lowest point in my life, but I wouldn't be where I am today without it.”
About Legal Nurse Consulting Expert Lorie
Lorie Brown, R.N., M.N., J.D. is the founder of Your Nurse Attorney. Lorie first started in the nursing profession but was soon frustrated by its many limitations, antiquated rules, nursing culture, and even unit status quo. This frustration led to her career shift towards law as a legal nurse consultant. After the shift, she naturally fell into representing health professionals and other nurses in need of legal services. Her expertise is in malpractice matters and license defense.
Lorie’s experience and passion led her to start Empowered Nurses, an organization designed to help nurses protect their licenses so they can keep doing what they love. They empower nurses through resources, tips, and strategies. She has also written many resources on the topic, including Law and Order for Nurses.
For Lorie, law and nursing are similar in that they have similar processes. “In my law practice, I perform the same process I was trained to do in nursing—assess, plan, intervene, and evaluate. I can’t judge anything about new clients or their cases until I analyze the situation.”
Interested in Lorie’s work? Check out Your Nurse Attorney.
You can also reach her on LinkedIn or call 317-465-1065.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
